Hungama and IICT host ‘Lights, Camera, Code’ at Mumbai Tech Week 2026; Neeraj Roy outlines future of AI storytelling
Revolutionizing Storytelling: Hungama and IICT Host Lights, Camera, Code
Hungama Digital Media Entertainment and the Indian Institute of Creative Technologies successfully hosted Lights, Camera, Code: The New Storytelling Stack at the IICT Campus, NFDC, Mumbai. This event was an official satellite event of Mumbai Tech Week, which is the third edition of Mumbais flagship AI festival.
Mumbai Tech Week is organized by the Tech Entrepreneurs Association of Mumbai around the theme AI in Action. It takes place on 29 30 May at the Jio World Convention Centre, bringing together developers, founders, investors, policymakers and students showcasing real world AI applications across sectors.
In his keynote at IICT, Neeraj Roy, Founder & CEO of Hungama, outlined the evolution of storytelling toward 2030, envisioning a large scale AI assisted creator ecosystem and a new AI storytelling civilisation. He highlighted Indias structural advantage driven by its young demographic, cultural depth and rising AI adoption.
Neeraj Roy defined four pillars of AI native storytelling: every creator becoming a studio through AI production tools, languages going global through real time translation, narratives evolving into participatory experiences, and cultural IP being reimagined through AI led storytelling. He also mapped the emerging 2030 stack spanning generative video, autonomous creative agents, narrative intelligence, immersive interfaces and distribution layers.
Speaking about the association with IICT, Neeraj Roy added, Mumbai Tech Week is where innovation meets imagination and theres no better stage to talk about the future of storytelling. Our partnership with IICT for Lights, Camera, Code is rooted in a simple belief that Indias next great creators will be those who can harness technology as fluently as they wield narrative.
Building the Future of Entertainment
Vishwas Deoskar, CEO of IICT, added, For decades, India has exported stories to the world through cinema, music and culture. The next chapter is about exporting the technology and creative talent that will power storytelling itself. At IICT, we are building an ecosystem where artists, coders, designers and entrepreneurs learn to create together, because the future of entertainment will belong to those who can combine imagination with intelligence.