All About Ads: Building Brands In The Hook Era

In the age of shrinking attention spans, the 'hook' has become the defining force in advertising, where a single moment can make or break a brand. From viral phenomena like the Cockroach Janta Party to sudden brand spikes like Melody, marketing today is driven by real-time culture rather than planned campaigns.

Building Brands In The Hook Era

Experts say a strong hook is designed to instantly grab attention and spark emotion, turning viewers into participants and trends into movements. But the big question is-when virality strikes unexpectedly, how should brands respond? Can they capitalise on the moment, or risk missing the wave? We decode how storytelling, speed, and strategy are redefining brand-building in the hook era.

NDTV is India's Most-Trusted News Broadcaster with the latest updates in news, sports, entertainment and much more from within India and around the world. Watch big political debates, exclusive entertainment interviews, news bulletins, current affairs, talk shows and tech reviews with our 24x7 news live streams, packed with credible information across all platforms: TV, Internet and Mobile.